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Event
Marketing
Effective marketing is essential in promoting your event.
We
will:
- Design and implement a marketing strategy
- Determine
how many rounds and what type of media is required
- Identify
target audiences
- Issue
invites to target audience
- Contact
pertinent media and issue invites and press releases
- Produce marketing material
- Gather
and prepare the content for all promotional material
- Design
the visual identity for the event including the logo
- Undertake
graphic design and pre-press production for all print and electronic
marketing media channels such as registration form, flyers, brochures,
program, handout material, giveaways, evaluation forms, name badges,
signage, etc
- Establish an event website
- Feature
and publicize the event and schedule details, including a comprehensive
program
- Link
to secure online registration and payment
- Prepare the content for the participant kit
- Select
type of kit – binder, folder or bag
- Produce
contents of the kit – name badge, program, handout material,
welcome letter, evaluation form, etc
-
Coordinate evaluation process
- Prepare
evaluation form so that relevant questions are asked
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